Uncanny architecture---signifier of Victorian architecture Annotated Bibliography

Uncanny architecture---signifier of Victorian architecture - Annotated Bibliography Example Crinson also builds on his argument by offering an explanation on what the buildings represent in terms of architectural styles. He further explains that the architects made the styles absurdly incongruous. The architecture was a representation of what was happing during the time of construction. This kind of architecture is vividly applied on almost all the buildings that are dated the Victorian age. The buildings have a variety of readable meaning attributed to the architectural style, monuments, and convictions. They depict the cultural and religious aspect of the Victorian age (Crinson 5). He also notes that the architectural style, monuments and convictions, have over the years been transformed due to the continued interaction with different culture and modern architectural style from different parts of the world. Crinson does a review if the significant aspects that define the Victorian architecture noting that windows, door frames and roofing were significant aspects of the ar chitecture. He noted arched windows panels; double doors and brick roofing tiles were very significant in the Victorian architecture. Crinson provides validity to his arguments by providing evidence to support his claims. Citing an example, he gives sufficient evidence to support his claim by showing the cultural exchanges that influenced the Victorian architecture. He provides evidence through an objective overview rather than a narration of personal sentiments. The book is relevant to my study in that it addresses the qualities of the Victorian age architecture in specific the key elements that distinguish the Victorian architecture style from other architectural styles. In addition, the book provides targeted agendas on the thematic issues such as political agendas, religious, and racial aspects. The book’s targeted audience is any individual who is interested in learning about how the Western architecture has changed over time and

Assignment Essay Example | Topics and Well Written Essays - 3000 words - 4

Assignment - Essay Example In reality however excellence has a dimension as limited as the companies itself. It means that the organization strives to find the best available practice rather than following market leaders or competitors. This finding the best practices and implementing them will result from an exhaustive self assessment and investigation by the organization itself. The level of excellence that an organization has achieved is generally measured by the results the organization has delivered and is very greatly dependent upon the performance management systems used. Organizational excellence is an overall way in which organizations work from balancing stakeholders interests to the management of profits and prioritizing ones needs without losing control with such operational efficiency that doesn’t lead to doubts about its performance and utilization of resources. The achievement of such excellence has since always been a dilemma with multiple theories based on it. But in a nutshell it should be understood that the means of achieving excellence were always and will always be an item of great interest and research and though unanimity will never be achieved, the best way is to strive hard to question how to achieve it and then implement those solutions with utmost efficiency. What should be remembered however is that in the race of excellence there is no finish line. The business excellence model largely determines how organizations all over the world handle their operations and how decision making takes place. Different parts of the world have different excellence models which are dependent upon the organizational structure in those regions as well as the preferences of customers and the mindset of the employees. Customer focus and logical decision-making, form the core of all models. One of the earliest excellence models is the Deming Excellence model which is based on

Effect of Geology on Road Transport Essay Example | Topics and Well Written Essays - 750 words

Effect of Geology on Road Transport - Essay Example Effect of Geology on Road Transport Geological rocks cover most parts of the region, which makes it impossible for trucks to pass through for delivering sand and gravel. Poor drainage is another factor that contributes to the fact that trucks cannot be used to transport the products from Salt Ste. Marie to Ontario. Lakes and forests occupy a considerable part of the southern Ontario with widespread bogs. The shield of Canada appears flat in nature, but the south part is characterized by highlands elevated at a height of 2,275 feet. This makes it extremely costly to design roads that would facilitate access of Southern Ontario by trucks. The lowland of St. Lawrence located South east, comprises two sections that are St. Lawrence River valley and peninsular part located between Huron, Lakes Ontario and Erie. The Canadian Shield extension joins with the Adirondack Mountains in New York City. This makes it impossible to construct a road through where the trucks delivering sands would use. In addition, numerous rolling land levels characterize the lowland in southern Ontario where a number of escarpments exist along with steep hills. The Hudson Bay part of the southern Ontario lowland is plain and on the lower parts, that fringes James and Hudson bays northwards. The surface of this region is characterized by marshy and flat areas and comprises of marine deposits, which are elevated above the level of sea during geological period. Scrubby forests enclose most of the region with vegetation such as lichens, mosses vegetation, tundra, and other shrubs. Consequently, the terrain, surface structure, and forest in this region make it exceedingly hard for transportation of sand and gravel by trucks to the Southern Ontario, despite the high cost expected for the products in the region. The operators in Sault Ste. Marie overrule the transportation of sand and gravel to the Southern region because of the easy transportation of the products by trucks within the region of production. Climate is a crucial factor i n road transport. The southern Ontario is characterized by short summers and temperatures in the month of July averages from 55Â ° F in the Northern part to 70Â ° F in the extensive South. Humidity increase as one move to south, ranging from 380mm every year near Hudson Bay to 1010mm in southeast. Snowfall is substantial throughout the settled areas that average 71 to 121 inches annually. Consequently, trucks cannot travel in such a region because of the ice rocks and humidity. Security is a factor is considered while transporting products by road. The geology of southern Ontario region does not offer security to road transport due to the dangers exposed in travelling through forests by trucks. This is because 40% of the land is covered with forests. Most of the forests are a potential source of timber, but only the accessible forests are beneficial. Part B There are conditions that can facilitate routine transportation of sand from Salt Ste. Marie to Southern Ontario. Poor draina ge, in the southern Ontario, led to the emergence of Canadian Shield and the Great lakes; hence, water occupies a percentage of 20% of the region adequate to facilitate water transportation. The drainage in the Southern Ontario part is formed by rivers, flowing in the St. Lawrence region that includes Moose-Mattagami, Albany, Seven, and Attawapiskat. The plenty of rivers

Personal and professional development for business Essay

Personal and professional development for business - Essay Example As I reflect about my school life and attempt to gain success in professional field, I have understood the massive influence of my education on my present learning. I have historically infused education as a vital part and am currently improving myself through the way of higher education and training. These past experiences and present education will lead me to the outset of developing my personal career interests i.e. to become a gym instructor and to attain a commendable position in Tesco Plc. I desire to proposer my career in the field of fitness industry and retail segment and thus, there is a need for personal and professional development. Through personal and professional development plan, I can utilise my strengths and reduce my weaknesses for gaining better prospect of success in my career. Education and Training From the schooling days, I was quite obsessive regarding the selection of my profession which can provide me better enjoyment and where I can render my complete effo rt. Since I want to become a gym instructor, I have taken training on body building and exercising. I am quite good in workout and also have good physique which is an essential component of a gym instructor. I have also taken education on the subject of physical fitness. On the other hand, I have also the desire to perform as a top-level employee in Tesco. Due to this reason, I have also attempted to gain educational knowledge on business. Presently, I am pursuing BA Honours with specialisation in marketing. Since marketing is one of the vital activities of Tesco, this course will be helpful for me to obtain better understanding about different aspects of Tesco’s operations. I have a strong desire for utilising my learnings from present education in my future professional life. Key Lessons Learned from Education and Training In the past two years, I have acquired enormous knowledge about the basics of body building along with maintaining a good health. Through my training on physical fitness, I have learnt the ideas and principles which are associated with the development and application of individual physical activity plan. I have also gained an understanding about planning, applying, assessing and reviewing routine activities which contribute to health based fitness elements (Education and Advanced Learning, 2013). During by bachelor education, I also have acquired good communication skill which is regarded as vital trait for a gym trainer. This ability will allow me to deal with my clients effectively and to understand their interests and issues. Furthermore, in my educational career, I have also acquired the quality of inspiring other individuals. I have proper skill to guide people for accomplishing specific activities. In past two years while performing as a leader in my educational career, my performance was quite commendable as I have effectively motivated entire team towards accomplishing high performance. This ability would be helpful for me i n order to become a fitness trainer and can also enhance my employability (Lendrum, 2014). Throughout my specialisation in marketing, I have understood the basic ideologies of business, management and marketing. This course has close relationship with the career I pursue, i.e. to reach in a top-level position in Tesco. I was also educated about the problems and challenges of the business world and the methods to deal with them (Narver & Slater,

Effect of Geology on Road Transport Essay Example | Topics and Well Written Essays - 750 words

Effect of Geology on Road Transport - Essay Example Effect of Geology on Road Transport Geological rocks cover most parts of the region, which makes it impossible for trucks to pass through for delivering sand and gravel. Poor drainage is another factor that contributes to the fact that trucks cannot be used to transport the products from Salt Ste. Marie to Ontario. Lakes and forests occupy a considerable part of the southern Ontario with widespread bogs. The shield of Canada appears flat in nature, but the south part is characterized by highlands elevated at a height of 2,275 feet. This makes it extremely costly to design roads that would facilitate access of Southern Ontario by trucks. The lowland of St. Lawrence located South east, comprises two sections that are St. Lawrence River valley and peninsular part located between Huron, Lakes Ontario and Erie. The Canadian Shield extension joins with the Adirondack Mountains in New York City. This makes it impossible to construct a road through where the trucks delivering sands would use. In addition, numerous rolling land levels characterize the lowland in southern Ontario where a number of escarpments exist along with steep hills. The Hudson Bay part of the southern Ontario lowland is plain and on the lower parts, that fringes James and Hudson bays northwards. The surface of this region is characterized by marshy and flat areas and comprises of marine deposits, which are elevated above the level of sea during geological period. Scrubby forests enclose most of the region with vegetation such as lichens, mosses vegetation, tundra, and other shrubs. Consequently, the terrain, surface structure, and forest in this region make it exceedingly hard for transportation of sand and gravel by trucks to the Southern Ontario, despite the high cost expected for the products in the region. The operators in Sault Ste. Marie overrule the transportation of sand and gravel to the Southern region because of the easy transportation of the products by trucks within the region of production. Climate is a crucial factor i n road transport. The southern Ontario is characterized by short summers and temperatures in the month of July averages from 55Â ° F in the Northern part to 70Â ° F in the extensive South. Humidity increase as one move to south, ranging from 380mm every year near Hudson Bay to 1010mm in southeast. Snowfall is substantial throughout the settled areas that average 71 to 121 inches annually. Consequently, trucks cannot travel in such a region because of the ice rocks and humidity. Security is a factor is considered while transporting products by road. The geology of southern Ontario region does not offer security to road transport due to the dangers exposed in travelling through forests by trucks. This is because 40% of the land is covered with forests. Most of the forests are a potential source of timber, but only the accessible forests are beneficial. Part B There are conditions that can facilitate routine transportation of sand from Salt Ste. Marie to Southern Ontario. Poor draina ge, in the southern Ontario, led to the emergence of Canadian Shield and the Great lakes; hence, water occupies a percentage of 20% of the region adequate to facilitate water transportation. The drainage in the Southern Ontario part is formed by rivers, flowing in the St. Lawrence region that includes Moose-Mattagami, Albany, Seven, and Attawapiskat. The plenty of rivers

Construction and De-construction of Race Essay Example for Free

Construction and De-construction of Race Essay Races exist. They are everywhere in the world. In our history classes, we have discussed the existence of Caucasians, Mongoloids, Negroes, etc. The members of each racial group have common characteristics that make them distinct from other groups. However, in the quest to understand better the human variations across races, professionals from various fields – medicine, biology, anthropology, etc – have conducted studies to prove, or disprove, the existence of races in the scientific sense. In Modern Human Variation: An Introduction to Contemporary Human Biological Diversity , three models of human classification were discussed. First is the typological model which â€Å"focuses on a small number of traits that are readily observable from a distance such as skin color, hair form, body build, and stature. † Diamond (1994) gives truth to this, citing that â€Å"all native Swedes differ from all native Nigerians in appearance† and that one race cannot be mistaken with the other. However, Diamond also argued that â€Å"there are many different, equally valid procedures for defining races, and those different procedures yield very different classifications. † He further discussed other studies in which the differing geographical locations of humans contribute to their varying human traits. Factors such as survival and sexual selection, and a third possible explanation which is no function at all, were considered in human classification. Again, inconsistencies of this theory were later discovered, showing evidences that â€Å"among topical peoples, anthropologists love to stress the dark skins of African blacks, people of the southern Indian peninsula, and New Guineans and love to forget the pale skins of Amazonian Indians and Southeast Asians living at the same latitudes† (Diamond, 2004). With these contentions, the typological model is contradicted. On the other hand, the population model â€Å"looks for breeding populations first and then considers the anatomical and physiological traits that may distinguish them. † This means looking into a single group where members mate only with people within the group. The same article discussed, however, that with the relatively convenient means of intercontinental travel, intermixture of humanity has emerged, thus making the population model relatively ambiguous in the study of human variation today. The third model, the clinal model, â€Å"is based on the fact that genetically inherited traits most often change gradually in frequency from one geographic area to another. † With this framework, the clinal model may seem to be the soundest theory on human classification. However, it cannot be fully relied on since â€Å"the distribution of some traits is partly discontinuous†¦ these can be understood as results of historical migrations or exclusive breeding within more or less closed communities. † We have tried to construct races through scientific studies but failed to establish its exact definition. This brings us back to again to the crux of our contention. Do races exist? Yes, they do. People from all over the world have been grouped based on their physical characteristics, culture, religion, ethnicity, and other factors. Groups were given names so that individuals can easily identify in which group they belong. This is how lay humans understand the word â€Å"race† today. The concept has been constructed to satisfy the human need for order. But as Goodman (2005) puts it, â€Å"race is not a mere social construct, but as a lived experience has devastatingly real effects. † The construction of race led to the emergence of racial discrimination, making some â€Å"races† assume superiority over others. With this assumption, people of the â€Å"superior race† consequently assumed power over the â€Å"minorities†. The political advantage of the â€Å"superior race† gave way for them to gain more access to resources and wealth. Discrimination further reached the social sphere, with the â€Å"minorities† being labeled as the â€Å"ugly† people since their physical traits differ, most of the time in the opposite manner, from those of the â€Å"superior race†. Looking back through world history, our books tell us stories of some â€Å"races† (e. g. Africans) who were enslaved by the â€Å"superior races† during the earlier times. At present, racism still exists in the form of prejudice to certain â€Å"races† that have been generalized to possess certain characteristics. In Asia, the revolt of the Moro Islamic Liberation Front (MILF) has caused prejudice against Muslims in most parts of the world, generalizing these people as terrorists. Accordingly, the social construction of races have inflicted numerous, and perhaps even millions, of incidents of social injustice worldwide. Then again, combining the clinal and population models, Keita et al (2004) contend that â€Å"the nonexistence of ‘races’ or subspecies in modern humans does not preclude substantial genetic variation that may be localized to regions or populations. † The authors cited a recent study on the single-nucleotide polymorphisms (SNPs) in the human genome, which can â€Å"make forensic distinctions possible even within restricted regions such as Scandinavia. † It was however clarified that â€Å"because this identification is possible does not mean that there is a level of differentiation equal to ‘races’. † We cannot totally negate the scientific studies conducted and currently being conducted on human biological variation. These studies, as in the point of view of Keita et al have policy implications for health studies. While Keita et al advocate for more refined and detailed study on human biological variation, Goodman is also supported in his position to â€Å"call for a new vocabulary and concepts† to study the same. This way, the widely-known concept of race may be de-constructed. Difference in skin color, hair form, body build, religion, culture, ethnicity, and others, does not make an individual less of a human, and as such these characteristics should not be seen as barriers to social justice.

Concern on environmental issues worldwide

Concern on environmental issues worldwide There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide trapped and green house gases have affected the global climate. This change will affect the people live all over the world. This also includes access to water, health, food and the well being of the environment. Todays consumers have started to recognize that their purchasing behaviors actually cause a big impact to the environment. Therefore, companies should practice offering environmentally friendly products and service to people to prevent this world become worse. Although, Malaysia has undergone an excellent development followed governmental efforts to attract foreign investor to come and invest for a green product development in Malaysia, the action of environmental responsible behavior among Malaysian consumers are still low. One of the examples of the lack of environmental responsible behavior is shown in an article in Bernama whereby garbage thrown by one of the state in Malaysia residents is the main cause of river pollution in the state. According to a survey which was handled on by global market insight and information group, only 8% of Malaysian respondents responded that they have changed their behavior in a greatest deal to benefit the environment on the aspect of eco-friendliness of habits and behaviors In addition 83% respondents reported that their views on a companys and their Colleges friendliness to the environment would influence them to purchases a green products and services. Studying the determinants of generation-Y consumers green purchase behavior will be definitely benefit green marketers. Generation-Y (also known as a millennial) is defined as A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as echo boomers because they are the children of parents born during the baby boom (baby boomers). Because children born during this time period have had constant access to technology (computers, cell phones) in their youth, they have required many employers to update their hiring strategy in order to incorporate updated forms of technology. In a simple word, generation-Y grew up with a technology and relies on those things to perform their job and their task. In addition, when going through a literature review in Malaysian context, there are still a gap existed between environmental knowledge, intention and behavior towards green product. [Said et al. (2005)]. Even though people that have vast knowledge about green products are not necessarily would buy a green product. Therefore, factors those determine and affect Generation-Y to purchase a green product would be worth to find out. 1.1 BACKGROUND OF THE RESEARCH Environment is defined as what surrounds a thing or an item or in other words it means the surrounding. It could be a physical element which is physical environment, that includes the built environment, natural environment such as air, water, land, atmosphere and etc or it could be human environment where people surrounding the item or thing which also known as the social environment. Today environment is getting worst and worst. Many environmental issues arise. Environmental concerns have been growing in recent years. One of the examples of environmental issue is global warming. Global warming and climate change refer to an increase in average global temperatures. Natural events and human activities such as burning garbage and waste are believed to be contributing to an increase in average global temperatures. This is caused primarily by increases in greenhouse gases such as Carbon Dioxide. The greenhouse effect keeps the earth warm when functioning normally. For the first time in h istory, human activities are altering the climate of our entire planet. According to (Jack, 2010), in less than 2 centuries, humans have increased the total amount of carbon dioxide in the atmosphere by 25% from the burning of fossil fuels and the destruction of forests. In addition to the natural fluxes of carbon through the Earth system, human activities, particularly fossil fuel burning and deforestation, are also releasing carbon dioxide into the atmosphere (The Carbon Cycle; the Human Role, Earth Observatory, NASA). Green product is define as a product that produce limited carbon footprints; they may require fewer resources to produce, consume less energy or emit fewer hazardous emissions.  Green product is also a product that is non toxic, water-efficient, and also recyclable and biodegradable. There are many green products that have been produce for people in the market. For example, a household cleaner. Nowadays its nearly impossible to go shopping without finding a plethora of products that claim to be environmentally and consumer friendly. Oddly enough, many cheap and eco-friendly substances, such as vinegar, have been used for years as home cleaners. Whether you buy a green cleaning product at a store or use something on hand in your pantry, you can reap the benefits of choosing products that are gentler on you and the environment. Phosphate-free dishwasher and laundry detergents are also consider a green product because they do not discharge environment-damaging phosphates into waterway s. Other examples of green cleaning products are those labeled certified biodegradable; these have passed several stringent tests relating to biodegradability and environmental impact conducted by an independent certifying agency. According to Consumer Reports, the certified biodegradable label is more meaningful than a general biodegradable label. Glass and metal cleaners, kitchen and bathroom cleaners, and laundry detergents are products that might carry this label. The rationale for going green is twofold. Clearly, the positive effects on the environment are a key driver for purchasing green product.  Green product provides myriad environmental benefits. They can replace toxic materials that may be harmful to people or animals. Also, some products save energy and water, while others limit solid waste and manufacturing releases. Green products create a healthier environment for people through reduced exposure to cleaners, solvents, paints and other hazardous substances. Green product also can reduce allergies. Many families find that their children are suffering from allergies, even though their family history does not necessary say that there are no allergies. In some situations, chemicals found within cleaning products contain allergens. Bleaches, toxic cleaning sprays and other chemicals used to clean the home commonly contain a variety of ingredients specifically able to cause or trigger allergies in people.   Generation Y are the cool generation, they embrace brand and live in the new world of digitize communication. Thus that might be interesting to find their perception and their level of awareness towards environmental issues that the world is facing nowadays. Gen Y has grown up in a very structure, busy and over planned world. Also, Gen Y is made up of confident, optimistic young people who feel valued and wanted. In a article of science daily, Gen-Y is a people that will go all the way when it comes to saving the environment as long as it benefit to world economic and environment. They are maturing into a pragmatic generation that wants to do the right thing for the environment but also has real economic concerns 1.2 PROBLEM STATEMENT Consumers or practically customers are the sellers and buyers that boost the countrys economy. Therefore, many firms are actually putting many efforts in order to attract more customers because these customers create businesses opportunities and generate profits to them. As the world nowadays facing so many problems regarding to an environmental issue, the consumers and their attitudes or behaviors to purchase a green product are the important factors to be considered. Consumers nowadays have more choices due to the effects of globalization. They will prefer the function of the product rather than the brand or whatsoever to ensure a healthier future. To determine the current level of Gen-y consumers preference towards the green products. To determine what are the determinants or factors of Gen-y consumer preferences towards the green product. To determine the consequences or effects of Gen-y consumer preferences towards the green product. To determine consumer level of awareness of Gen-y consumer towards green product. 1.3 RESEARCH OBJECTIVE Awareness towards environmental issue that the world nowadays facing play a major role encourage people to purchase a green product. Thus, this study is attempts to relate on the various variables that influence consumer especially generation-Y to purchase a green product. The objectives are as the following: * To study the factors affecting the consumer especially Gen-Y to purchase green product. Gen-y is a new generation and It is crucial to understand as they are more advance and modernize. Thus, several researches have been conducted in order to understand consumers in a way that how they behave, and what are the factors that cause them to behave or react to the responses of the products. Leading factors such as price and quality are always the top concerns to the consumers. Product attributes will moderate the effects of price on quality judgments. Partial of the consumers may focus on buying low prices goods and neglect the quality of the products. This group of consumers takes the price as a measure of sacrifice. For instance, consumers take the price served as the benchmark for comparing utility gains from the quality of the product. One the other hand, some portion of the consumers will be willing to pay a premium price for the quality and function of the products, as they are very sensitive to the signals of the quality of one product. Thus, it is hope that this stud y will contribute further to the understanding of factors of price and quality that may lead to the consumers prefer for a green product * To understand the awareness level of people about Go Green campaign. Nowadays, there are many environmental campaign have been organized by a government and private sector. This campaign is aim to encourage people to more concern about the environment. Thus, it is hope that this study will explore how people react to a environmental campaign and what is their level of awareness about the awareness campaign. * To examine the benefit for people involvement in Go Green program. We might be asking, how we will benefit from getting involved in this environmental campaign. Well, recently there has been an increase in events directly related to the availability of natural resources. For example energy shortages that resulted to load shedding, change in weather patterns and water shortages. As a result, civil society is recognizing the need to manage our natural resources more effectively and responsibly. In doing so, we can ensure positive effects on our health, quality of life and even the cost of living. Thus, this study will help people to getting known more about what they will gain if they participate in the environmental campaign. *To discover what consumer perception towards green product. In curiosity to identify what are the main components or criteria that consumer especially gen-Y are looking forward in order to purchase a green product. It is true that each and every one of us are special and unique in the way we are, thus, every consumer has their very own perception in purchasing a green product. Different people from different backgrounds may have different perceptions on these products. In addition to that, different demographic groups may have different perceptions to this kind of product as well. Thus, this study will help to identify whether the consumer especially gen-y prefer to buy a green product or not to safe a mother of earth. 1.4 SIGNIFICANCE OF STUDY This study is crucial as there are a lot of green products have been selling nowadays. Obviously, when we talk about green product, the price for that particular item might be so expensive. The study on factors affecting consumer especially Gen-Y buying a green product may allow us to know in depth why are previous efforts taken does not produce as it is thought it would be. Based on the study conducted, motivations towards the environment, knowledge on green product, social norm, awareness and self-image have an impact on the consumer especially Gen-Y buying a green product. Government may need to enhance its program in educating people green product. New and more interesting Go Green program and method is a definite necessity in motivating people to increase their interest/awareness on a green product and indirectly motivates them to purchase it. 1.5 SCOPE OF STUDY The research focus on students in Multimedia University (MMU) Melaka campus and teenagers from outside the campus which comes from various demographic backgrounds such as the faculty, ethnicity and nationality. The focused respondents are a great resemblance on the exact population in Malaysia. 1.6 ORGANIZATIONAL OF RESEARCH 1.6.1 Chapter 1: Introduction Regarding this chapter, it introduce the background of this research such as why do people as a consumer buy a green product. Thus, this will create a strong preference among the gen-y consumers locally and abroad to consume and purchase green products. These sections will explain in details in the of consumers preferences from the Malaysian perspective and as well from the global view for green products. This chapter also recognized the problem statement and the research objectives for this research. Finally, the justification of the research will help to justify the benefits and those who will gain in this research. Chapter 2 : Literature Review A thorough study will be conducted on the dependent variable and independent variables. The main purpose for this chapter is to weigh the pros and cons of the topic and to discuss in details on the ideas and knowledge concerned. In this chapter, every definition of the dependent variable and independent variables will be cited from the journals in order to strengthen every point mentioned. Several of arguments and various points of views from different authors in order to provide a stronger formation of each point can be founded in this chapter. In addition to that, this chapter explains the relationships on several independent variables relate to the dependent variables. 1.6.2 Chapter 3 : Research Methodology Research methodology is usually conducted after the thorough study of literature review. In this chapter, theoretical framework will be form to illustrate the relationships between the dependent variable and the independent variables. Hypotheses or a proposed explanation which were made on the basis of limited evidences will explain the relationships between two or more variables. All the hypotheses stated will be tested together with empirical data. This chapter also includes the description of the sampling data, data collections and as well as the development of the questionnaire for this research. Chapter 4 : Data Analysis After questionnaires are collected from all the respondents, then few tests will be conducted to test on the validity and reliability of the results. The responds of the questionnaires from the respondents are represented by a set of numbers that symbolize their own significant meanings. Whereas the tests that will be carry out are to analyze the responses from the respondents so that it will derive to a stronger conclusion at the end of this research. Chapter 5 : Conclusion This chapter will provide the final outcome of this research. Thus, the final results will be explained and we will be able to identify how the exact hypotheses that formed earlier are hold.